What a $10,000 landing page includes
Agency pricing is opaque on purpose. The quote arrives after three calls, the line items say things like "discovery" and "strategic alignment," and two businesses buying the same work pay numbers that differ by a factor of five. The opacity isn't an accident — it's a negotiating position.
We'd rather publish the number and let it disqualify whoever it disqualifies. Our flagship engagement — your first Customer Engine — starts at $10,000. Here is what it buys, what it doesn't, and why it costs that.
What the Customer Engine buys
The Customer Engine isn't a web page. It's a working engine with a page at the center of it — because a page that nobody finds, that nobody can say yes to, and that reports nothing, is decoration. Twenty-one days, kickoff to launch:
- Strategy and copy. The offer, the argument, the words. We write the page before we design it, and you read it in plain text before anything gets styled. If the argument doesn't work as writing, no layout saves it.
- Design and build. The page itself — designed around one decision, built fast and accessible on the same stack as our own site, live on your domain.
- A front door. The traffic side scoped and set up: the search campaign, the profile, the surface where your customer already looks. One channel done properly, not four done nominally.
- A clear way to say yes. The form, booking, or checkout — connected to your inbox, calendar, or CRM, and tested end to end before launch, by us, as if we were the customer.
- Measurement. Analytics and conversion events installed before launch, plus a dashboard. In week one you have numbers; in month three you have answers.
- Launch and handoff. A walkthrough of what was built, how it works, and how to read what it's telling you.
Days one through three are kickoff and strategy. Days four through fourteen are the build. Fifteen through eighteen, QA and tracking validation. Nineteen through twenty-one, launch and handoff. The clock is part of the product — a project that ships in three weeks can't accumulate the meetings that kill projects that ship in six months.
What it doesn't buy
The Customer Engine is one page, one offer, one channel. Deliberately. Common additions that move a project above it:
- A multi-page marketing site — the floor covers one page, because one page is usually where the leverage is
- A full brand identity — the page gets what it needs (type, color, voice); a naming-and-identity system is its own engagement
- Ongoing ad management — the build includes campaign setup; running it month over month is a separate monthly engagement
- Long-form content, email sequences past the welcome, custom integrations beyond standard form, payment, and CRM connectors
None of this is fine print. It's scope, stated up front, so the number can mean something.
Why $10,000
Two senior people — a designer and an engineer, no project managers, no handoffs — spending the better part of three weeks on your business. That's the whole calculation. Cheaper pages exist and some are good; they're templates with your logo on them, and for some businesses a template is genuinely the right call. The floor price is what it costs for the argument, the design, the build, and the measurement to be constructed for your offer specifically, by the people who answer when you call.
There's also a filter in the number, and it points both ways. A business that can't put $10,000 behind its growth isn't ready for custom work — a template will serve it better, and we'll say so. A business that can wants to know the money maps to something. This page is the map.
The three dials — quality, speed, size — and how they move a project above the floor are laid out in how we price. What the finished thing looks like is this site, which is our own Customer Engine, numbers attached.